EST. 2026 — FORT COLLINS, COLORADO Premium Websites & Performance Marketing
For Service Businesses
Premium Websites · Meta Ads · CRM

Built for
service businesses
that want it done right.

We design and engineer premium websites for service businesses, then run the Meta campaigns and CRM that fill them with leads. No templates. No long contracts. Built by operators.

Three things, done obsessively well.

Most agencies sell ten services and master none. We chose three. Each one feeds the next, and each one stands on its own.

— 01

Premium Websites

Hand-coded, conversion-engineered sites with built-in AI & CRM. The flagship of what Apex does — a site your competitors can't replicate.

See the build →
— 02

Meta Ads

Performance campaigns on Facebook & Instagram. Audience research, creative, conversion tracking, and weekly optimization.

See packages →
— 03

CRM & Follow-Up

Built on GoHighLevel: pipeline, missed-call text-back, automated follow-up, self-booking calendars. Bundled with Growth-tier packages.

See pricing →

Websites that look premium and convert like a machine.

Most service businesses are running ten-year-old WordPress templates or a free Wix page their nephew built. We build something different — premium, custom-coded sites engineered to make your business look like the most expensive operator in your market.

Five-to-ten day turnaround. No templates. Yours forever.

5–10
Day delivery
(industry standard: 6–8 weeks)

Why premium matters in your market.

Your website is the first thing every Meta ad lead sees. If it looks generic, you've lost the job before they even read it.

What most agencies ship

  • WordPress templates with the same hero on every site
  • Page builder bloat — slow load times, broken on mobile
  • Generic stock photos, no brand identity
  • Locked into proprietary platforms you can't move
  • SEO add-ons, plugins, recurring fees forever
  • 6–8 week timeline. Five-figure invoice.

What Apex builds

  • Hand-coded HTML, CSS, and JavaScript — every line custom
  • Sub-second load times on Netlify's global CDN
  • Designed around your brand, your photography, your offers
  • Hosted in your name — you own the code, the domain, everything
  • No plugins to update. No surprise fees.
  • Five to ten days. Flat fee.

What's actually in the build.

Every Apex site is engineered around a single goal: turn ad clicks into booked jobs. Here's the full breakdown.

A.01

Custom design, no templates.

We start from a blank canvas. Your brand, your photography, your offers — designed to look like the premium operator in your market, not the cheapest.

A.02

Conversion-engineered structure.

Hero, social proof, services, offer, form — every section has a purpose. Built on the same conversion patterns we run for our paid ad clients across HVAC, plumbing, detailing, and beauty.

A.03

Built to feed the ad engine.

Meta Pixel installed. Conversion events tracked. Tuned to receive paid traffic from day one — so the moment we run ads, every lead is captured and attributed.

A.04

Hosted on Netlify. Owned by you.

Same infrastructure powering Spotify, Verizon, and Peloton. Sub-second load times, global CDN, free SSL. Domain stays in your name — cancel us tomorrow and you keep everything.

Every site ships with AI & CRM baked in.

We don't bolt on chatbots from the App Store. Every Apex website integrates directly with GoHighLevel — the same platform 60,000+ agencies use to run conversation AI, missed-call text-back, review automation, and pipeline management.

Powered by GoHighLevel · Apex Agency Pro
— 01

Conversation AI

GHL's AI replies to inbound web chats and SMS the moment they come in — qualifies the lead, answers FAQs, and routes hot ones to your phone.

via GoHighLevel
— 02

Missed-Call Text-Back

Miss a call? GHL fires an instant SMS to the caller within seconds — recovering jobs that would otherwise go to your competitor.

via GoHighLevel
— 03

Review Automation

Auto-request Google reviews from happy customers via SMS the moment a job is marked complete — building social proof on autopilot.

via GoHighLevel
— 04

Self-Booking Calendar

Embedded calendar lets leads book themselves directly from your site — synced to your team's availability, with automated SMS & email reminders.

via GoHighLevel

Try the AI that answers your customers at 2 AM.

This is a working preview of GHL's Conversation AI, configured for an HVAC company. Ask about pricing, book an appointment, or test what happens when a lead has questions outside business hours.

  • Answers FAQs instantly — pricing, services, hours, areas
  • Qualifies leads and captures contact info naturally
  • Books appointments straight into your calendar
  • Hands off to a human the moment it matters
Try it now — type a message
9:41
A
Apex Heating & Air
AI Assistant — online
Hey there! 👋 Thanks for reaching out to Apex Heating & Air. I'm the AI assistant — what can I help you with today?
Now
Demo · Not connected to a live phone

Three retainers. One outcome: more booked jobs.

Pick the package that matches your ad budget. Every tier includes the campaign work, creative, reporting, and CRM access — and zero of the fluff.

Launch

Launch

$1,000/mo
Ad spend: $500–$1,500/mo
  • 1–2 ad sets, 1–4 creatives
  • Audience research + Pixel setup
  • Conversion tracking
  • Monthly optimization + PDF report
  • Email support + 2 strategy calls
Best for first-time advertisers
Get Started →
Recommended

Growth

$1,500— $2,500/mo
Ad spend: $1,500–$3,000/mo
  • 3–4 ad sets, 5–8 creatives, A/B testing
  • Full GHL CRM with pipeline
  • Missed-call text-back + Conversation AI
  • Self-booking calendar + reminders
  • 2–4 strategy calls per month
For operators ready to scale
Book a Call →
Scale

Scale

$3,000+ /mo
Ad spend: $3,000–$4,500/mo
  • 4–6 ad sets, 8–12 creatives
  • Full-funnel retargeting
  • Premium website build included
  • Review automation + advanced workflows
  • Weekly calls + Quarterly Business Review
For multi-location operators
Book a Call →
Industries — Who We Build For
HVAC
Plumbing
Roofing
Auto Detailing
Flooring
Med Spas
Esthetics
Dental
Landscaping
HVAC
Plumbing
Roofing
Auto Detailing
Flooring
Med Spas
Esthetics
Dental
Landscaping
Founded2026
BasedFort Collins, CO
FoundersNate & Mario
CoverageStatewide
StackCustom · GHL · Meta

Apex was started by two operators who got tired of paying agencies that couldn't deliver. So we built the systems ourselves — premium websites that actually convert, Meta campaigns that produce real leads, and CRM automation that catches every one.

Now other business owners hire us to do the same for them. Results over retainers, transparency over promises.

— 01

Operator-Built

Every system was tested in our own businesses before we sold it. No theory, no playbooks bought from a course.

— 02

Three Things

Websites, ads, CRM. We don't do SEO, content production, or "branding strategy." We do what moves leads.

— 03

Premium First

Your site is your handshake. We build it to look like the most expensive operator in your market — because it works.

— 04

You Own It

Your domain, your CRM, your ad account, your code. Stop renting. Cancel anytime, keep everything.

Let's build the
thing your competitors can't copy.

15-minute strategy call. No pitch deck. We'll tell you straight whether Apex can move your business — or whether you're better off with someone else.

Email Nate Directly